With a renewed focus on Americana, US sports team jerseys, and the resurgence of rugged leather styles, Blauer USA stands out as a distinguished clothing brand that honors and revitalizes the tradition of American outerwear. Founded in Boston in 1936, Blauer quickly became synonymous with providing meticulously crafted technical garments to American regiments, outfitting the police, navy, and other military corps with unparalleled precision and quality.

In 2001, FGF Industry, led by founder and creative director Enzo Fusco, propelled Blauer into the fashion market. Over the past 2 decades, the brand has soared from strength-to-strength, epitomising technical outerwear

Explore our gallery of Blauer archival imagery…

Fusco, who previously owned the cult technical streetwear brand, C.P. Company, boasts a rich background in fashion. The Italian visionary served as a design consultant for the sport line of prestigious brands like Kenzo, Versace, Armani and Moschino. His extensive expertise and keen eye for detail have been instrumental in elevating Blauer’s designs to new heights.

The Fusco family…

As a devoted admirer of military style—embraced by brands such as YZY, Stone Island, and Engineered Garments—Fusco delved into his 40,000-piece archive for inspiration. This treasure trove of historical designs has inspired new creations that blend contemporary metropolitan and cosmopolitan aesthetics with Blauer’s legendary durability and functionality. Each piece is a testament to the brand’s commitment to innovative design and technical excellence.

Today, Fusco and his family continue to bring Blauer USA’s cutting-edge technical designs to a broader audience. Over the past 90 years, Blauer has become deeply rooted in American tradition, providing men and women with high-quality, authentic materials that reflect the brand’s origins. Every garment is crafted with precision, ensuring not only style but also superior performance and resilience. As anticipation builds for their upcoming Fall/Winter 2024 collection, we’re excited to see how Fusco, his family, and Blauer will continue to push the boundaries of technical outerwear design.

Check out some imagery from the upcoming collection…