After entering the world of motorsports earlier this year, HUGO is back with more news regarding their partnership with the Visa Cash App RB (VCARB) team. Coinciding with the F1 Miami Grand Prix weekend, they have launched the first ever HUGO x Red Bull collection — a bold, limited edition capsule of performance-wear and fawner alike. Unveiled with a campaign starring drivers Daniel Ricciardo and Yuki Tsunoda, the collection is both tailored and sporty, with signature RB and HUGO motifs working in harmony.
If that wasn’t exciting enough, HUGO is also ushering in a new event series, HUGO GARAGE, where they partner with independent music platform Boiler Room to bring the best of racing, music, and fashion together. The first will take place in Miami.
