Originally hailing from County Fermanagh, Northern Ireland, USNA – a 24-year-old rising artist – made waves with debut mixtape “OOSHNA” last year. The standout track, “BOO,” garnered significant critical acclaim. Now, embarking on a new chapter, he unveils “REPRESENT,” the title track of his upcoming EP. This collection of personal narratives serves as a mini memoir, drawing from his life experiences thus far. Notably, he integrates live instrumentation, showcasing his classical piano training.

USNA enriches his alternative hip-hop foundation with live saxophone and piano, delivering a seamless fusion of styles. His smooth flow and dreamy vocals complement the lush instrumental backdrop, highlighting his multifaceted talent as a producer. Lyrically, he evokes nostalgia, reflecting on his past while expressing optimism for the future.

Listen to the track…

USNA describes the themes behind the track, explaining “‘REPRESENT’ embodies the universal experience of leaving behind the familiar in pursuit of personal growth and self-discovery. It’s a reflective journey that I think many people will be able to relate to – of rediscovering the innocence of youth while navigating the complexities of adulthood. I hope ‘REPRESENT’ offers a unique perspective on the Irish childhood experience.”

The accompanying visuals provide a nostalgic glimpse into USNA’s youth, shot in and around Enniskillen. Scenes of biking through the countryside, cruising around town, and enjoying Guinness in local pubs capture the essence of Northern Irish youth culture. Authentic and evocative, the imagery aligns perfectly with USNA’s vibe.

Watch the video…