You’ve probably already spotted the stylish bikes from Linus, the Venica, CA-based brand, in various media. Their Roadster 7i has made appearances in Tyler, the Creator’s videos for CORSO and WUSYANAME, as well as in the film The 5th Wave, where Chloe Grace Moretz took it for a spin.

Beneath the surface pleasure of cycling, Linus sees bicycles as a pragmatic remedy for significant issues: enhancing health and wellness, diminishing carbon footprints, and fostering more cohesive, vibrant communities and neighborhoods. Drawing inspiration from classic Amsterdam bikes and the vibrant hues of 1960s cars, Linus blends vintage charm with contemporary flair. The result? Timeless yet modern designs that embody the essence of California cool, with sleek lines and effortless sophistication.

We caught up with Linus’s Chief Brand Officer to delve into the brand’s origins, the collaboration with Tyler, the Creator, and a sneak peek at where Linus bikes will pop up next.

Linus launched in 2007; could you give us a quick run-through for the brand’s inception?

Linus’ inception came from wanting a bike that was simple yet elegant, and at the time I couldn’t find that unless I was restoring a vintage bike. We initially launched three models from a little shop in Venice Beach, and with these bikes we focused on quality, utility, and minimalist design. Once we launched these three models, it quickly grew from there. Steven Allan in the Hamptons was our first wholesale account along with Ride Brooklyn in New York City. Almost two decades later, we now sell in every major market in the U.S., Canada, and we have some international partners in Singapore, Japan, New Zealand, and Dubai.

How would you describe Linus’ brand mission?

We design functional, elegant bikes and accessories for the simple joy of cycling and everyday use. We believe short trips, those under 3 miles, are better by bike. They’re better for your health and wellbeing, as well as our communities and the planet.

What have been some of your favourite highlights for the brand?

I used to work in advertising, on the production side making commercials. I enjoyed the work and the process, but when the job was over more than often, I never saw the final product. With Linus, I continually see our bikes out in the world, a part of people’s lives, part of their city. When you sell someone a bicycle, they are generally very happy, almost kid like… that’s something I love and certainly never experienced in advertising.

Linus’ bike range has been featured throughout Hollywood. How did the relationship with Tyler, the Creator come about?

One day he came into our Venice Beach storefront with a friend and was perusing on his own throughout the store. A few days later he returned to purchase a metallic green Roadster 7i. When he purchased the bike, we had no idea he was going to use it in his music videos, all we know is that he’s a big fan of riding and that bikes appear in a lot of his work.

What do you attribute to Linus’ success to being featured in television programs and films?

I like to think it’s because our bikes are so pretty and aesthetic. Many production designers, stylists, talent, and people in art departments have a Linus of their own, so they think of us when a scene calls for a bike due to their familiarity with our product.

What sets Linus’ apart from other bikes?

What distinguishes Linus is our color pallet and a minimal design aesthetic. Although our bikes are simple, say compared to a carbon road bike, we use quality parts and materials because Linus is made to be dependable. It’s the bike you ride every day and rely on to get you from point A to B.

Can you share any hints or glimpses into what Linus has in store for the rest of the year?

Lookout for a Linus Dutchi in an upcoming Comedy/Dramedy series for Apple TV+. The character is a carefree spirit who loves to cruise around town on her bike.