London-based artist, Salwa debuted her album, “Late at Night,” in 2023 to widespread acclaim, delving into themes of guilt, infidelity, love, and the complexities of being a bipolar woman. Now, she shifts her focus to the visual aspect of the album, unveiling the video for its opening track and standout, “Oh! Lover”. As the track unfolds, Salwa’s delicate, breathy vocals harmonise seamlessly with the dreamy visuals.

Set against a nostalgic backdrop, the visuals for “Oh! Lover” effortlessly transition between mesmerising floral shots, while Salwa sings softly into the microphone, adorned in vivid white attire. As the viewer becomes immersed in the sentimental storyline of the track and the blossoming romance, “Oh! Lover” strikingly portrays – both in its sound and visuals – the abrupt decline of the relationship. Salwa’s poignant lyricism describes the end, alongside the symbolic shift of the vibrant floral arrangements into monochrome, fading blooms.

While the track explores the enigmatic dynamics of modern relationships, the music video, helmed by filmmaker and visual creator Ted Clarke, captivates with its allure and charm, offering a tantalizing visual interpretation. Ted describes the concept and approach to the project, explaining “The objective of the video was to craft a piece that was both simple and impactful, allowing Salwa’s presence to command the screen in a manner that complemented the soft, melodic nature of the song without comprising her confident, bold, and playful personality. We aimed for an aesthetic reminiscent of a fashion editorial, incorporating flowers to enhance the visual design and evoke the symbolism of a blossoming relationship followed by its eventual demise.”

Watch the video…