Inspired by the vibrant culture of Brighton’s Beach Club in the 60’s, this latest instalment imbues geometric holiday prints and contemporary tropical into the brand’s classic signature shirting silhouettes.

Taking on a varied colour palette, this season’s collection sees notes of summer oranges and blues, soft pistachio sitting alongside neutrals and navy tones. It’s a palette that evokes memories of lazy days spent by the sea, capturing the lively vibrancy of Brighton’s seaside culture. Standout pieces include new variations of the brand’s iconic vertical stripe knitted mod polo, reimagined with a contemporary twist. The introduction of linen yarns in Johnny collar polos adds a breezy, laid-back feel to summer knitwear, perfect for those warm days and balmy evenings. Together, the collection delivers a polished and contemporary aesthetic suitable for London streets and European holidays.

Embracing the spirit of Ivy League-inspired detailing, Ben Sherman introduces fresh interpretations of classic styles. Think bold new colorations in heritage check shirts, exuding sophistication with a touch of retro charm.

View the collection…