If you were a teenager in the 90s and 2000s, chances are Donna Karan New York was a part of your wardrobe or your wish-list. Known for its unique approach to luxury and timeless designs with affordability, the American fashion house is now making a strong comeback, relaunching its apparel line after a hiatus. While Karan herself has stepped out of the brand’s decision-making sphere since 2015, the debut collection will focus on honouring her legacy, drawing inspiration not only from her mindset when constructing garments and ethos as a brand but also bringing references from her vintage high-fashion archive pieces.

And the debut collection of the relaunch couldn’t be stronger. To inaugurate this chapter, the G-III group, currently owners of the brand after acquiring it from LVMH in 2006, invited eight of the biggest supermodels of our generation back to the studio: Amber Valletta, Carolyn Murphy, Cindy Crawford, Imaan Hammam, Karlie Kloss, Linda Evangelista, Liya Kebede, and Shalom Harlow all star in their first campaign. Some of them are names that walked the original Donna Karan runways back in the 90s, shot by none other than iconic fashion photographer Annie Leibovitz.

“The new Donna Karan will be a modern system of dressing reimagined for today’s women who are craving accessible luxury and will address the full lifestyle needs of a new consumer and a new era,” says Morris Goldfarb, chairman and chief executive officer of G-III in an interview to the WWD. “With the imminent launch, we unveil not just a collection but an extended experience, developing new licences that embody the essence of our brand’s evolution.”

Unlike DKNY, Donna Karan New York’s sister brand, which focused on a younger audience and offered more affordable prices, the rebranding introduces an “accessible luxury” concept to its Spring 2024 collection, focusing on wardrobe staples. Think artful button-up shirts, polished tailoring, draped pieces, pencil skirts, as well as eyewear and perfumes with prices ranging from $159 to $599.