Directed by NIYADRE, the Taboo fragrance campaign is an experimental exploration of the connection between scent and memories. Cinematic and captivating, the video follows a protagonist as he reflects on a past lover, the scent reigniting a forgotten spark. In a traditionally heteronormative space, NIYADRE places a queer love story at the centre of the short film, offering something fresh, representative, and beautiful.

“I wanted to take a risk and approach it with subtle sophistication, avoiding clichés typical of most perfume ads,” the director shares. “For Taboo, my intention was to craft a beautiful short film that so happens to have a perfume bottle and two gay men in it, deviating from the exaggerated and unrelatable norms often associated with these types of ads.”

Taboo is sponsored by Panavision and production company Plus Another One.

Watch the video…