Wonderland.

EMMI IIDA – “TRINITY”

The singer-songwriter unveils otherworldly journey in arresting visuals for her latest avant-pop single.

EMMI IIDA, a versatile Finnish artist, seamlessly navigates between various creative pursuits, spanning from visual artistry to holistic interior design. In her latest work, ‘Trinity,’ Iida showcases a mesmerizing and experimental evolution in her musical repertoire, skilfully fusing avant-pop elements with her distinctive ethereal sound. The track features distorted synth arpeggios, pads, and effects, creating a sonic backdrop that complements the eclectic visuals which feels synonymous with retro science-fiction cinema.

Set against the desert backdrop of Joshua Tree, California, ‘Trinity’ captures the ethereal essence of EMMI IIDA, whilst evoking memories of late-90s sci-fi fantasy cinema. The narrative commences with EMMI descending from the expansive blue skies, adorned in a silver ensemble and futuristic visors. As she journeys through the desert, a radiant burst of light metamorphoses her into a more ‘human’ form, now clad in all black. A serendipitous encounter with a wanderer reveals a metaphysical connection, tapping into IIDA’s distinctive exploration of spirituality, as she activates his third eye.

Discussing the themes and inspirations behind the project, Emmi shared: “’Trinity’s music video is about an extra-terrestrial landing on Earth against her own will, as she has been given a mission of waking people up, trusting their intuition, activating their own willpower, solar plexus chakra and opening their third eye. She’s wondering about the state of our Earth and horrified by how it currently is: how we’re fighting instead of finding our way to union, oneness. She’s hoping there’s still time left for us to make a change. Is there?”

Watch the video below…