If anyone knows how to make noise online, it’s Kylie Jenner. A fervent social media user since her early Snapchat days, the youngest sister of the Kardashian-Jenner empire is unquestionably the most digitally savvy and internet-loved family member, adept at utilising the noise to her advantage. From amassing millions of views in her makeup videos in the early 2010s to evolving into one of the most successful beauty entrepreneurs of our generation, a mother of two, and a front-row couture icon, a lot has changed for Kylie. But yesterday, she transported us back to 2014 in her “King Kylie” era, posing in her car with her iconic bubblegum pink locks reminiscent of the Tumblr days.
“Hiiiii, remember me,” says the caption of the post that now accumulates more than seven million likes and 40 thousand comments, with fans going absolutely crazy at the idea of her bad-girl days making a comeback. Amidst colourful wigs, matte lipsticks, layers of self-tanner, dramatic breakups, and online oversharing, King Kylie was Jenner-teenage entertainment at its finest. The nickname comes from her social media handle at the time, inspired by her boyfriend at the time, the rapper Tyga, aka King Gold Chain. At the time, she was rocking her baby-pink hair era, and it was also the first year of her now billion-dollar-worth company Kylie Cosmetics, which owned her then-signature colour across packaging and social media presence.
