For decades, it has been well understood that scent is directly correlated to memory, which can directly relate to emotion. Yet this concept had never been explored by fragrance companies, and direct testing had never been conducted to consider the meaningful impact of perfumes on the brain. Until now.

The first fragrance brand to be developed using neuroscience, Edeniste infuses scientifically proven molecules into their formulas to improve emotional well-being. Founded by Audrey Semararo and tested physiologically, their fragrances are crafted by the highest level of experts in both olfaction and neuroscience — bringing together the best of both worlds for a truly revolutionary collection.

In partnership with the Japanese fragrance company Takasago, Edeniste created this stunning collection of Eau de Parfums. Audrey Semeraro explains, “My aspiration has always been to bring emotional wellbeing to people, but when I looked into the fragrance industry, I found that this need wasn’t being addressed. There was a gap in the market. For the past 4 years, I have been working on creating an entirely new and unique fragrance concept. Edeniste will be the first perfumes with active molecules, offering a “psycho- physiological effect” – put simply, an emotional fragrance experience of greater wellbeing. Edeniste is the outcome of guidance from world-leading neuroscientists, and a unique partnership with the Japanese fragrance company Takasago, the fragrance house of emotions.”

Edeniste is available at Harrods, Browns and edeniste.com