Born in Tottenham in North London to Nigerian, JayO is an emerging talent staking his claim for a seat at the table of the upper echelons of the UK scene. Merging the smooth warmth of contemporary R&B with the rhythmic nuance of Afrobeats, the singer-songwriter’s sound is vivacious and colour-laden, a giving and generous listening experience.

Now signed to 0207 Def Jam, the rising star is back with another stellar offering, “Often”. Continuing on the vibrant sonic path that his early October single “Back” set upon, the RZ-produced beat is atmospherically groove-laden, with JayO offering up a performance oozing with craft and cheek-laden charisma, his vocal presence seamlessly, gliding effortlessly atop the broody instrumental backdrop.

Watch the video…

Read an exclusive Q&A with JayO…

Congratulations on your new single! Could you tell us a bit about the origins of this track?
Often was made with my producer RZ. We made it a few years ago but kept going over it. Its about someone that I want to see more often.

How would you describe it sonically?
A mixture of Afro, R&B and hip hop. Just made to make you feel good and move!

How does the music video bring it to life visually?
The music video captures me seeing a love interest around but we keep missing each other. Everywhere I go I keep seeing her but she keeps disappearing!

What’s next for you?
More music, more visuals. Expect the unexpected.