American rapper and fashionista, A$AP Rocky, is set to design a capsule collection under PUMA for the F1 Las Vegas Grand Prix, this November. In future seasons A$AP Rocky will have wider creative input over the brands multi-year licensing deal with F1.

PUMA are continuing to build on their rich history within motorsport and are now exploring the marrying of street and racing culture. The combination of A$AP Rocky’s extensive fashion knowledge, unique sense of style, cultural opinions and expertise promise an exciting new endeavour for both F1 and PUMA.

Speaking on this exciting partnership, A$AP Rocky remarked, “Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring. When the world sees what we’re doing, I believe a shift will happen with how brands approach taking risks and working with diverse creatives.”

A$AP Rocky shared that, by 2025, he envisions immersing himself even further in the creative process, contributing to holistic product designs for the entire range of PUMA x F1 products, spanning from racewear to fanwear and fashion.

Follow along as we learn more about this exciting collaboration…