The setting: Seoul’s Jamsugyo Bridge, the bridge connecting Gagnam and Gangbuk, existing in harmony with the undulating water beneath it.Captured and transformed through the lens of the director of Squid Game, Hwang Dong-Hyuk, this renowned work of architecture is the perfect embodiment of Louis Vuitton’s Prefall 2023 collection; a major link to the city, connecting two ideas, two ethers, two imaginations.

For Louis Vuitton, this symbolises the ever-evolving journey from the Maison’s very foundations to their present day aesthetic. Constantly shifting and evolving– just like the submersible bridge – the collection is in itself a mutation, delving into the Maison’s origins as a trunk maker and the principles its instilled in its design aesthetic today. Applying this knowledge to the Pre-Fall 2023 collection, think impeccable savoir-faire and the Maison’s famed philosophy of travel imbued with new ideas, new features and a powerful nod to femininity