Another name emerging to augment the current UK pop renaissance, Lo Lauren is rising up the ranks, quickly proving herself to be a potent name in the commercial sphere. Her debut drop, “Never the One”, proved her nuance in sculpting undeniable pop hooks backed by vivid and introspective songwriting. The debut cut saw her receive impressive industry backing, a feat which will undoubtedly only be progressed with this colourful second offering.

Picking up from where she left off with her debut effort, “Only One on Earth” plays on classic pop tendencies, adapting it until a unique style that feels new and exciting. Her vocals are potent and playful, her writing visceral and vivacious. A sonic statement, no doubt. The accompanying visual oozes a homely yet edgy feel, with the VHS aesthetic perfectly complementing the track’s tone and timbre.

On the release, Lauren tells us, “For this video we wanted to hone in on me really feeling like the only one on earth. So we start in a deserted Simmons bar (a classic soho must!) before going outside where it’s giving major zombie apocalypse vibes. To be fair, I was a zombie during filming this as we literally had to get up at 3am to be able to film on an empty Oxford Street (hiring it out was kinda out of budget lol) but it was cool and surreal to see places that are usually so buzzing and full of life, so desolate. Same as for Never The One, it was proper DIY and so fun making this video – it literally consisted of me running around for 20 minutes while my bestie Sam captured as much footage as possible, before I edited it at home – which I’ve come to really enjoy!”

Exclusively check out the visuals below…