Inspired by the gritty sounds of grime in the noughties, Fred has had a career packed with impressive hits, with the likes of the viral “99” and his collaboration with p-rallel and Jeshi, “Believe”. Fred has developed a distinctive sound with his fusion and innovative take on UK rap creating a cult following, placing him the path towards stardom.
Following the release of his previous work, “LA LA”, Fred reappears with “Sleep”, boasting a fresh style cementing his groundbreaking and trailblazing sound. Layering pitched-up, distorted vocal samples on dynamic electronica to generate a new ambience, he contrasts this with a powerful bass line. Pairing this with stirring lyrics and commanding vocals, “Sleep” conveys an emotional intensity unique to his previous offerings. Fred’s new release is accompanied by an inspiring and innovative music video. Directed and produced by Shift Studios, the video follows Fred through the bustling streets of London.
Fred continues to expand as he delves into the world of high fashion and film, scoring tracks for influential houses such as Louis Vitton and the short film ‘Dancing Before The Moon’ for La Biennale di Venezia’s International Architecture Exhibition. Fred continues to shine in the UK rap scene and the highest cultural institutions in the nation, with “Sleep” acting as a prime illustration of his homegrown talent.
Watch the visuals below…