Boss FW23 campaign delves into the inspiring stories that define a boss. With the infamous #BeYourOwnBOSS motto that was introduced last year, countless stories have surfaced of personal BOSS moments. Through these offerings, a new slogan “Bosses aren’t born. They’re made” was born.

This inspiring concept looks into the lives of these individuals, embodying their strength of character through tales of grit, pain and lessons they have learnt along the way. Spotlighting a selection of top stars and influential ambassadors such as Naomi Campbell, Maluma and Gigi Hadid. Alongside newcomers Patrick Mahomes and Suki Waterhouse.

The BOSS FW23 collections unveils a mix of sophisticated textures with a laid back approach, encapsulating the BOSS ethos of self-determination and distinctive tailoring. A retro-modern stance with standout colours inspired by nature is woven into the collection to coincide with BOSS’ iconic palette of black, white and camel.

To celebrate their FW23 campaign, short form black and white videos highlight their BOSSes and their defining journeys so far. Archival footage is projected in the background, with the iconic Tupac Shakur’s song “Changes” over the top to encapsulate the overarching message of the campaign.

Preview the BOSS FW23 collection campaign video below…