Wonderland.

BROKEN PLANET

Earlier this month, the sustainable streetwear brand hosted a pop up store at a surprise location on Shoreditch High Street.

All photography by @samuel.breyton

All photography by @samuel.breyton

Founded in 2020, Broken Planet has quickly become one of the UK’s fastest-growing streetwear brands. With their oversized, graphic-heavy silhouettes made with recycled materials and dropped in limited batches to avoid overproduction, they have fostered a community of like-minded individuals who seek to counter fast fashion while still shopping for new styles. Worn by the likes of Digga D, IShowSpeed, and Reece James, their customers are global changemakers and creative visionaries who value high quality, innovative products that don’t harm the environment. Though primarily digital, with limited drops that sell out in minutes, Broken Planet also brings their online community together in person through global pop ups.

One such event occurred earlier this month, when the sustainable brand hosted a pop up at a surprise location on Shoreditch High Street. Another in their series of opportunities for loyal customers to shop early, the event was in partnership with Scratch Creative and featured their latest collection, Cosmic Speed. This event arrived a year after their first ever London pop up — a pivotal moment in the company’s career that helped place them on the map. Now, they continue to secure their place in both the streetwear industry as well as the sustainability sphere as a competitive, exciting, and fresh brand.

“Since our first Pop Up in July 2022, we’ve been waiting to return to London and show what we have been planning all these months,” Lukas Žvikas, Co-Founder Of Broken Planet stated before the event. “We have been planning this event since January and have invested a lot of time and effort into ensuring that it’s one of the biggest and most impressive pop ups of the year. Also, the Cosmic Speed collection is our biggest and most expansive collection so far and will feature a lot of new pieces.”

All photography by @samuel.breyton
All photography by @samuel.breyton
All photography by @samuel.breyton