Seven years after their formation, British eyewear brand CIRCULR is officially relaunching and making a splash in the industry once again. Originally founded in 2016 by entrepreneurs Leon Scott and Danny Buck, the brand has now tapped YouTube star and DJ Vikkstar to help reach new goals towards their mission of producing high quality, stylish glasses to the masses.

Accessible to a wide audience with their affordable price points, gender neutral frames, and seasonless offerings, the “new” CIRCULR’s first collection sets the scene for what we can expand moving forward from the budding venture. With an excitement to rebuild the company to reach its highest potential, the future is bright for CIRCULR — so you’ll need some shades.

“The eyewear game has changed rapidly in recent years and we’ve adapted by bringing on an incredible talent in Vik,” explains the team. “We want to deliver an experience that should be about wearing a product year-round that can lift your mood and express your personality.”

The collection is available in seven different styles, all with the signature branding and ranging from 35 to 39 pounds. Explore here.