Pharrell Williams releases his first campaign for Louis Vuitton since becoming creative director earlier this year. A true masterpiece that showcases the intersection of art, fashion, and cultural influence.

The debut campaign for the maison introduces the new Speedy bag, featuring beautifully captured photography of icon Rihanna, courtesy of talented photographers Keizō Kitajima and Martine Syms.

The connect between Pharrell Williams, Rihanna, and Louis Vuitton is a celebration of everyday icons. The campaign effortlessly blends the luxurious heritage of the brand with the universal appeal of Rihanna, resulting in a captivating visual narrative.

Inspired by Pharrell’s early experiences on Canal Street (a major east–west street of over one mile in Lower Manhattan), the Speedy bag pays homage to the electric energy and diverse culture of this iconic location. The bag’s design reflects the unique style and attitude of Canal Street, creating a visual language that resonates with people from all walks of life.

This campaign goes beyond simply showcasing the collection, it pokes perceptions and redefines the legacy of Louis Vuitton. The choice of a pregnant Rihanna as the embodiment of empowerment is a bold statement, symbolising the Maison’s commitment to inclusivity and embracing everyone.

Pharrell Williams’ Louis Vuitton campaign is a triumph of creativity, collaboration, and cultural resonance. It sets a new standard within the fashion industry, and leaves a lasting impact on anyone who experiences it.