Welcome OPEN YY, a Korean casual-chic womenswear brand that has been making waves in the international market for several years. Formerly known as TheOpen Product, the brand has undergone a rebranding to better reflect its roots, and embrace the essence of sisterhood, which serves as a core artistic inspiration for the founders, Jiyoung and Boyoung Kim.

Founded in Seoul in 2020 by sisters Jiyoung and Boyoung Kim, OPEN YY embraces the concept of uniqueness and the freedom to feel comfortable, whether in a classic suit or sporty sweatpants. In a society constantly evolving, being stylishly rebellious has become a new form of expression. The brand captures this spirit by creating electrifying yet charmingly modest garments, that reflect an ever-changing world, and an appreciation for the fluid present.

Already adored by fashion insiders such as Hailey Bieber, Kendall Jenner, Peggy Gou, Alyssa Coscarelli, and Emma Fridsell, OPEN YY has become a true gem in the realm of casual chic dressing with a rebellious attitude.

Drawing inspiration from the aesthetics of the 90s and 00s, OPEN YY’s clothing transcends us to a world of apres-sport chic resort living, characterised by vintage denim jeans, oversized classic suits, and soft feminine knitwear. Balancing between classic and sporty allure, the brand celebrates boundless freedom and the power of embracing one’s uniqueness and diverse facets.

Get ready to explore OPEN YY’s captivating designs that capture the essence of timeless style and contemporary rebellion.

Shop from Open YY now…