Nashville, Tennessee’s GAL — short for GIVE ART LIFE — is an avant-garde artist consistently pushing boundaries. As she tells stories of love, heartbreak, and rebellion, she blurs the lines between reality and imagination and blends rap, singing, and songwriting into cohesive tracks. Her newest single, “Roxx Off”, details the emotions that arise as a love turns into heartbreak.

Speaking on the track, GAL explains, “Love never truly disappears; it just transforms into pain, regret, forgiveness, or sometimes even hate, but it always circles back to love. ‘Roxx Off’ is about that someone you love to hate, but can’t seem to let go of. It’s relatable to any situation where you struggle to maintain what you truly want, or try to shake off something you don’t.”

We are honoured to premiere the single’s music video, directed by Christopher Scholar with creative direction and styling by LaDonna Wittingham. Green and pink florals create a flower power-esque setting, while long nails and experimental fashion complete the picture. Whether camouflaging into the wallpaper or starring on the screen of an old television set, GAL plays with special effects and experimental, trippy visuals to captivate the audience.

Ending with a reference to The Addams Family’s Thing, a disembodied hand, the video tells a story of its own while also bringing the lyrics and soundscape to a new dimension. Cinematic, expansive, relatable, and honest, the song and video will lure you into the world of GAL.

Watch the visuals…

Stream “Roxx Off”…