Having first gained popularity in the early 90s by creating art throughout the New York subways, Keith Haring’s work is exceptionally renowned and recognised beyond the stratosphere.
Distinguished by his clean-lined approach to graphic expression, his famous baby figure to name one of his most successful motifs, Haring’s legacy is profound and unwavering.
The BOSS Legends: Keith Haring campaign focuses on the freedom of self-expression through dance, showcasing a group of dancers as they embody movement and relish in motion. The visuals were created to invoke the feeling of freedom, and to be the BOSS you are at heart.
Coinciding with Pride Month, BOSS releases T-shirt, shorts and hoodies that feature a subtle rainbow trim. Haring’s art advocated awareness on seriousness political and societal fires, including the AIDS epidemic, which directly ravaged the LGBTQIA+ community during Haring’s prime. An avid trailblazer and philanthropist, he was fearless in his conviction and stellar in his mission to live life on his own terms.
To further mark this celebration of Haring’s life, Hugo Boss will be contributing to ILGA World, a global federation that campaigns for the equal rights of individuals of diverse sexual orientations, gender identities and expressions, and sex characteristics.
The capsule is available in selected stores and online at www.hugoboss.com/uk.
Preview the pieces below…