Lady Gaga’s clean makeup brand has launched in the UK, sold exclusively through the beauty retailer.

HAUS LABS by Lady Gaga has arrived in the UK, exclusively at Sephora UK. Following a successful relaunch of the makeup brand in the US and Canada, they have travelled across the ocean to share their innovative products and encourage individuality, empowerment, and community with Sephora UK customers. Founded by Lady Gaga, the brand creates high tech, high performance, high pigment makeup products that are clean, cruelty-free, and vegan.

A highlight of the line, the 51-shade Triclone Skintech Foundation that has gone viral on TikTok with over 9 billion views, is already causing a stir — and with nine categories and over 125 SKUS to pick from, you’re bound to spend all day browsing and creating.

“I’m extremely excited to announce that we are bringing brand-new, supercharged, clean artistry makeup to the UK, through a place that has inspired me for years, SEPHORA! At HAUS LABS, artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self expressive with high-performance makeup. The Future is Beautiful,” says Lady Gaga.

Sylvie Moreau, President of Sephora Europe and the Middle East, adds, “We are very excited to launch HAUS LABS by Lady Gaga exclusively in the UK market. At Sephora, we are constantly looking for innovative brands to bring to our customers. We are confident they will be thrilled to discover the creative and inspiring world of HAUS LABS and thrilled to experience the brand’s game-changing formulas.”

The brand is available at Sephora Westfield White City as well as online at sephora.co.uk.