American denim brand Lee has been providing customers with high-quality workwear for well over a century now, focusing on purposeful pieces that are designed to last. Now, the brand is proving that they are not only a classic, heritage brand, but one of leading creativity as well, with a new content series of contemporary partnerships: Workwear is our soul — London. Highlighting creators who represent the diverse array of talent in the city, it begins with 22-year-old dream-pop musician Unflirt and ceramic artist and sculptor Ronaldo Wiltshire. This initiative, which will later travel across European cities, blends history with innovation in a beautiful medley that reminds us of Lee’s importance and relevance — in 1889 and 2023.