CPQ has collaborated with GOLDEN BEAR for a special seasonal collection of Varsity Jackets. Consciously designed with high quality Melton Wool and made to last, it represents the future of a classic style. The collaboration was unveiled with a visual campaign that explores the athletic history of the varsity jacket, shot by Milad Abedi and filmed by Gustaf Peterson.

Founded in 2013, CQP focuses on quality and longevity. Designing and creating every piece in their Stockholm studio, the footwear brand sees every stage of the production process — allowing for the utmost care of details and complete transparency with their customers. Their emphasis on materials, styles, and classic evolution correlates beautifully with GOLDEN BEAR. The San Francisco-based sportswear brand has sustainability in its DNA and tailoring in its genes. The pairing is a fresh and artistic blend of Stockholm design aesthetics and American tradition.

“Golden Bear has been a long time favourite of ours,” says Adam Lewenhaupt, founder of CQP. “When we were given the possibility to partner with them, we jumped at the opportunity to create the perfect extension of our footwear and that would fit right at home within the CQP wardrobe.”