Streetwear brand Broken Planet has grown substantially since its foundation in 2020, into one of the U.K.’s biggest names in the industry. Led by partners Lukas Žvikas and Indrė Narbutaitė, the brand places an emphasis on ethics and smart design. Over 100,000 loyal, global customers flock to the brand for their oversized, graphic-heavy silhouettes and sustainable practices. Using recycled materials and producing in limited quantities, they create high-quality collections without waste. They release exclusive drops of collective pieces that sell out in seconds, growing intrigue with customers. Touring across the country with a “Collectors Only” collection, Broken Planet drew crowds of thousands who traveled near and far to purchase the exclusive pieces.
Bringing their cult following together in person once more, Broken Planet hosted a pop up in Los Angeles for their loyal community in the city. With limited edition, unreleased products and exclusive t-shirts, as well as frozen treats courtesy of Happy Ice, the event was a huge success. The first of several live activations planned globally, it marked the start of an exciting summer for Broken Planet.