For its fourth year, the #WhatTheFanta campaign is back and bigger than ever. The new mysterious limited edition Fanta Zero Sugar drink is purple in colour and encourages customers to figure out its flavour before the grand reveal in June. Following the success of last year’s pink drink, this year’s campaign is just as engaging and even more fun. With zero explanation, cult brand followers pull out all the stops to decipher the purple drink’s flavour. But no fear, the Fabulous Flavour Hunt is here to help with tips at @FantaGB_Ireland on Instagram.

To get the party started, Fanta hosted a #WhatTheFanta Fabulous Flavour Hunt Brunch. Fun, frivolous, and sweet, the event brought together music, games, fashion, food, and clues at the iconic drag location Blame Gloria. Hosted by icon Victoria Scone, who also gave the guests a stunning musical performance, the brunch was as bubbling as Fanta’s fizzy drink. With a DJ set from Milk Shandy, an ultimate bingo game run by Envy The Queen, and a performance by model Kyran Thrax, it was a nonstop party. According to Brand Manager Charlotte Walsham, the brunch was “a perfect representation of our #WhatTheFanta campaign this year — bubbling with fun and a hint of tongue-in-cheek sweetness that only a fruity drink like Fanta can pull off.”

While guesses were thrown out throughout the event, we’ll all have to wait until June when the #WhatTheFanta secret flavour will be revealed.

Available to purchase for a limited time only from stores nationwide and online, #WhatTheFanta is available in 330ml priced marked cans plus 500ml and 2L rPET bottles.