With its new expansion, the French house becomes the first luxury brand to have its own production company.

Saint Laurent has officially become the first luxury brand to have its own production company. Saint Laurent Productions, which is a registered subsidiary of the house, offers the brand a new creative freedom and the opportunity to showcase the collections in a cinematic manner.

Spearheaded by Saint Laurent creative director Anthony Vaccarello, the development comes as a natural progression to his already cinematic work. Vaccarello has become synonymous with dramatic runway shows and backdrops since taking on the artistic vision of the brand in 2016, showcasing his collections in front of the Eiffel Tower, on a desert outside of Marrakech, and in a mirrored installation on Certosa Island.

This expansion also echoes his plans to bring the company into the future, while honouring the French house’s historic connection to film and the writers, directors, and actors who have inspired Vaccarello over the years. It provides the opportunity for further collaboration, with projects by David Cronenberg and Paolo Sorrentino already in the works.

“These directors never fail to open my mind and, in a way, the singular, radical vision they bring to cinema has made me the person I am today,” Vaccarello says.

Saint Laurent Productions will premiere its debut short film, Strange Way of Life by Pedro Almodóvar, at the 76th Cannes Festival next month. The Western film stars Ethan Hawke and Pedro Pascal and while the plot is under wraps, it is bound to be a cinematic masterpiece.

All of the costumes for the production company’s films will be designed by Anthony Vaccarello for Saint Laurent. A forefront of innovation, Saint Laurent Productions marks the start of a new era of fashion.