If you’re looking for a fashion brand that truly goes above and beyond when it comes to traceability and sustainability, then look no further than Sheep Inc. This innovative knitwear company is taking things to the next level with their on-farm sheep facial recognition software, also known as ‘Sheep Selfies.’

With this new technology, customers can choose which Merino Sheep they want to adopt by selecting from a series of adorable Sheep selfies. Once they’ve chosen their sheep, they can give it a name and track it in real time. This isn’t just for fun – as Michael from Sheep Inc. explains, “awareness is where change really starts to happen.” By giving customers a real sense of connection to the source of their clothes, the company hopes to create a seismic shift in consumer behavior towards more sustainable and ethical practices.

But that’s not all – Sheep Inc. is also bringing live streaming cameras to their farms, giving customers an unfiltered window into life on the sheep stations at any time. And once you tap into their Connected Dot, you’ll get access to a wealth of information on your knitwear’s provenance, including a full breakdown of the CO2 footprint at each stage of the supply chain. Plus, there’s a ‘Farmflix’ channel broadcasting stories around the farms and biodiversity projects initiated through their Radical Farming Fund initiative.

But perhaps the most unique feature of Sheep Inc.’s Connected Dot is the Time Capsule. This portal allows users to register their garment by adding images, videos, journal-style entries, and locations. It’s the perfect way to store memories and create a lasting connection to your Sheep Inc. knitwear.

So if you’re looking for a brand that takes traceability and sustainability seriously, then Sheep Inc. is the one for you. With their on-farm sheep facial recognition software, live streaming cameras, and Connected Dot technology, you’ll feel a real connection to the source of your clothes – and be part of a movement towards more ethical and sustainable fashion practices.

Head here for more…