A portrait of deeply personal lyrics and melodic vocals undergirded with soulful textures, the emerging hip-hop artist Cam Thomas’s newest single “Heisman” celebrates the art of lyrical storytelling and emotional clarity. Doused with an air of calmness, the soothing and hypnotic instrumentals of the track divulges away from the Grime and Drill styles we would expect from a UK artist. The creative star’s single is powered by his incessant love for the hip-hop artists that graced the basketball courts he played on as a teen.
Sculpting a sound that resonates with hip-hop fans and mainstream audiences alike, the experimental artist starts “Heisman” with a soporific beat that gives way to the first lyrics: “No matter how rich you is you can’t buy time/ No matter how tight your raps you can’t try mine”. Diving right in with his lyrics regarding wealth and time, the artist gives us an illustration of his profound mentality and musical divinity that supports his subsequent statement “No matter how tight the raps you can’t try mine”.
It’s clear to see that Cam Thomas has a distinctive talent for creating music that pulsates with an essence of relatability. Using his music to bridge the gap between the street-inspired subject matter of UK rap and the realities of the working class, the talented artist has unsurprisingly sparked the interest of BBC 1Xtra and graced the stages of O2 Academy Islington and Brixton Jamm. The gifted rapper is surely wise beyond his years and his newest single “Heisman” is proof once again of this.
