4 The Brotherhood, the half-Filipino half-Jamaican indie-pop artist, is back and ready to make a splash with his single ‘Care Too Much’. Thanks to the support of BBC Introducing The South and Youth Music’s Next Gen Fund, Brotherhood’s latest track is sure to be a hit among his dedicated fanbase.
Leading up to the release of “Care Too Much”, 4 The Brotherhood embarked on a unique guerrilla marketing campaign that had fans eagerly anticipating the new single. With his signature purple mask, a cardboard sign, and a pair of headphones, 4 The Brotherhood hit the streets of London to bust some moves in public. Fans who spotted him in various city attractions were rewarded with exclusive airdrop links to the new single, creating a buzz on social media that quickly spread and garnered thousands of views.
Where the song itself is concerned, “Care Too Much” is a light-hearted indie-pop anthem that speaks to the struggles of 20-something-year-olds trying to come to terms with adulthood. Playful, with an earworm melody – 4 The Brotherhood leads listeners on the journey of not taking themselves too seriously.
With such a stellar track record of a career so far, this release cements 4 The Brotherhood’s place in the game; we wait with anticipation at what else is to come.
Head below to listen to 4 The Brotherhood’s track “Care Too Much”…