Taeyang drums up a fan-frenzy akin to The Beatles. Oodles of the artist’s adoring listeners pay attention to his each and every step, which is why Taeyang is the perfect fit for Givenchy. A symbol of sheer power and artistry as part of the sensational Korean boy-band Big Bang, Taeyang makes history – as the first South Korean star to step up to the plate.
Givenchy lets in the sun with the addition of Taeyang to its roster, as the English translation of the artist’s stage name is ever-so fitting. Big Bang was one of the first Korean boy bands to crack the Western mainstream, blazing through the globe on tour, and winning countless accolades. That said, Taeyang can most definitely stand on his own two feet. His latest offering “Vibe” with BTS’ Jimin is similarly explosive – taking the lead as the most streamed song by a Korean artist of 2023 so far. Grateful for this new opportunity, Taeyang reflects: “It holds a special meaning to me, as Givenchy is a brand that has inspired me in many ways over the years. Matthew has also been a leader in both fashion and culture for many years.”
Matthew M. Williams, who’s at the helm of the house’s creative endeavors, is also best pleased: “Taeyang is an inspiring artist – a music pioneer with an authentic, barrier-breaking way of expressing his own personal style, which fits perfectly with today’s Givenchy aesthetic.”
This collaboration is a meeting of minds, and with the two powerhouses’ household names, we’re eagerly awaiting what this partnership has in store!