SEP Jordan sprouted from a positive social impact objective. The first Jordanian private company to be set up in the Jerash ‘Gaza’ Camp in Jordan, the brand arms refugees with the agency to build their own futures. Employing over 500 refugees, the hand-embroidery label uses a long-standing tradition of Jordanian culture to lift Jerash Camp’s residents from above the poverty line.
Several decades ago, refugees were automatically given citizenship in Jordan, but that has drastically changed. There are a slew of imposing limitations on refugees in Jordan that inhibit quality of life, healthcare, education, and employment. A stable income has the ability to change the tide, and this is where SEP Jordan comes in. ”Unlike other brands which are trying to adapt to sustainability goals and trends, we were created with a specific mission to bring thousands of refugees above the poverty line”, the brand’s founder and CEO Roberta Ventura reflects. Recognising the refugee artisans as artists, rather than recipients of aid – SEP Jordan provides a sense of agency and upwards mobility for an overwhelmingly marginalised social group.
Embroidery is near and dear to Jordanian culture. Often passed down from mother to daughter, SEP Jordan’s employees are still equipped with top-notch skills through a two-month training course. Working to ensure the highest level of international standards, the best quality is of the utmost importance to SEP Jordan.
This new collection features a dazzling range of grey sweats, contrast-stitched with neon green, intricate embroidery. With truly unique, fashion-forward pieces – SEP Jordan offers up the opportunity to play a part in bettering the world, and looking fashionable while you do it.
Wielding centuries-long craft, along with positive social change – SEP Jordan is unparalleled in its commitment to the refugee cause. And, customers have the opportunity to be part of this social impact – giving power to the pounds they spend.
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