Bulgari has been dazzling the world with sumptuous jewellery pieces for 75 years now, and in honour of this milestone, they’ve embarked on a new journey to blur the line between art and technology. Joining forces with trailblazing new-media artist Refix Anadol, the two honoured Bulgari’s roots – building on the idea of the iconic snake emblem. In the form of an AI data sculpture, this art piece is just the first in a slew of anniversary celebrations to come.
Held at Saatchi Gallery, the installation was ushered in by an illustrious party – attended by the likes of Suki Waterhouse, Kit Young, and Sabrina Elba amongst others. Guests were also entertained by acclaimed DJ duo Mangata Projekt, who dreamt up an intoxicating atmosphere with their deep, melodic house and techno sounds. But that wasn’t all, as Eve – who has graced us with hits like “Who’s That Girl?” and “Let Me Blow Your Mind” – was also there to delight the party crowd.
Opening its doors to the public from November 25th onwards, the Serpenti Metamorphosis exhibition will take visitors by the hand, and lead them through an immersive journey. Existing at the intersection between art and technology, this multimedia artwork was generated by artificial intelligence from algorithms fed with 200 million images of nature. Turning nature into data, and data into visceral, abstract images – Anadol offers up a sensorial interpretation of the idea of metamorphosis, of transformation and change.
To create a fully fledged experience for visitors, the installation is enriched by images and sketches from the Bulgari Serpenti archive. These pieces are in dialogue with a selection of Serpenti jewellery and watches spanning the 1940s up until the present day – bringing to light Bulgari’s unabashed evolution, and honouring of women throughout history. That said, Bulgari and Anadol take the notion of immersive even further – joining forces with the perfume designer Firmenich to craft up an exclusive fragrance, ‘Rainforest Serpenti’, to permeate the exhibition space.
A treat for every one of the senses, the Serpenti Metamorphosis is open to any and all from November 25th to December 23rd at London’s Saatchi Gallery, with free entry available to book on Bulgari’s website.
To book your visit to the Serpenti Metamorphosis exhibtion, head here…