Hailing from the North of England, Jordan doesn’t shy away from serious subject matter, with “Danny Boy” directly inspired by a counselling session attended by the artist. He describes how listening to the group’s personal struggles with homeless and alcoholism lead to the production of the track, the frank lyrics acting as a heartfelt homage to the importance of mental health and talking things through.

First penning lyrics in prison four years ago, the artist has since gone on to prove himself a force to be reckoned with. Gaining recognition with his freestyles for RM DAILY, MIXTAPE MADNESS and P110, his “trendsetter” style has made him a hit. Renowned for straightforward lyrics and storytelling, the artist taps into the UK drill and rap scene, most recently adding Big Narstie and Maverick Sabre to his impressive list of collaborators on his new track “Danny Boy”.

Read on for a peek into Jordan’s mind…

Hi Jordan, where are you right now?
I’m at the NQ House in Manchester, in the studio about to record a feature for an upcoming track.

You are from the North! Did your time there influence your decision to pursue music?
Yeah definitely, that’s what has inspired me most. The struggle up here is real, it’s gritty, it’s inspired me to work hard and make it out and do it for the people that live here.

Do you have any musical Northern influences?
No. Never been no one like me from the North

Congratulations on the release of “Danny Boy”! First of all, who is Danny?
Danny Boy is inspired by Big Narsties’ mate who sadly passed away. The track was inspired by my hometown, Little Hulton. I’m from a place that is plagued with depression and addiction. No one speaks on these topics and I’m the voice for the people from these streets.

You also have Maverick Sabre and Big Narstie on this track, which is very exciting! What was it like collaborating with such talented artists? 
Amazing. Two greats that I really like and have good relationships with – We made a masterpiece together, they are my brothers and helped make this track special. I’d like to work with an American artist next – Mozzy, a rapper from Sacramento, California. I love him, his music, the way he has made millions and not changed – I respect it.

You also recently starred in Amazon Prime’s Jungle! What was it like making that transition to working on a show, as opposed to in the studio?
It was a totally different experience. I enjoyed it so much, working in a group and doing work other than music was a nice change. Having to learn scripts and having the patience to be on set for like 20 hours a day was something I can take into my music-making. It has allowed me to be more patient when making my music.

What do you have planned for the rest of the year? 
My debut mixtape, Crooks and Queens, is out Friday 18th November. I have put my heart and soul into this project and I’m so happy for it to be out. I’m also doing meet and greets up and down the country to see my fans – so I’m gassed for that, to see my people come out and support the movement.