We’ve always known that our boy Harry Styles has an effervescent sense of style, augmented in recent years as he’s stepped into his role as a 21st-century solo musical icon. And, when the singer’s Gucci collection was presented in June this year, the mind of the style-savant materialised into a characteristically jovial array of vibrant sartorial jackets, suits, Prince of Wales Coats, and much more, known officially as the Gucci HA HA HA collection.

Harry now, himself, models the collection, co-created with Gucci Creative Director Alessandro Michele, using the most everyday of furniture as props for the shoot, including sofas, a mattress, and chairs. Oozing quintessential Styles’ playful irreverence, we find him turning upside down, forward-rolling over, or sprawling across objects, matching his effortless photogenicism with one-of-a-kind personality.

“I’m so happy to see this project finally come to life,” says Harry Styles. “I’ve known Alessandro for years now, and he’s always been one of my favourite people. I’m always inspired watching him work, so doing this collaboration with my friend was very special to me.”

Head below to see Styles starring in the Gucci HA HA HA campaign, right now…