On All Hallow’s Eve, Fanta threw a bash at the Coca Cola store in Covent Garden – and all of our faves were in attendance. Meanwhile, in East London, the drinks brand brought to life the ghosts of Truman Brewery, illuminating the building to reveal a glow-in-the-dark UV mural of ghostly hands trying to grab a bev. Alongside the mural, Fanta also re-branded Shoreditch’s famous Brick Lane to ‘Bricking It Lane’, putting a playful spin on proceedings. Covering the capital, the brand transformed Piccadilly Circus into a Fanta Spook booth, inviting passers-by into a creepy corridor underneath the big lights to experience the fright of their lives!
With the assistance of Glow Up season one winner Ellis Atlantis, the TV stars weren’t afraid to get scarily glammed up. Love Island lovebirds, Dami Hope and Indiyah Pollack, were also among those who received ghoulish glow-ups. Polack opted for a vampy type beat, looking devilishly out of this world. Her beau, Hope, went for a Scarface-esque look which was topped off with an unnerving black eye.
That said, former islanders weren’t the only ones who came down to get spooky. Body positive model Felicity Hayward, Youtube star Saffron Barker, and Strictly’s Giovanni Pernice also joined in on the festivities – opting to receive a ‘Makeover from Hell,’ from makeup master Atlantis too. But the makeovers didn’t just stop at glam – Fanta also provided the guests with spooky tooth gems from Oona Beauty, and claws from Nukka Nails.
All in all, the stars ditched the tricks and indulged themselves in some real treats. Fans were also invited to participate alongside their faves, rendering this Halloween fest a spine-chilling success.
Head below to check out some pics of last night’s spooky festivities…