Wonderland.

COCA COLA × MIA REGAN

The drinks brand takes the model and artist on her first shoot in the metaverse.

Model and artist, Mia Regan, proves her lustre in front of and behind the camera extends into the metaverse, as she does her first shoot for the digital space, with Coca-Cola® Creations. Celebrating the launch of the illustrious brand’s latest flavour Dreamworld, polymath Regan creative-directed and modelled in the shoot, wearing an array of digital looks crafted through Coca-Cola’s collaboration with DRESSX, the first multi-brand retailer of digital fashion.

“This was a super exciting project for me because it was completely new shooting through the metaverse,” Regan said. “I loved working with Coca-Cola because they let me experiment and be creative with the Dreamworld collection. I creatively directed the concept and space, so I really enjoyed playing around with movement, makeup and collaging. Plus, the Dreamworld can is super cool!”

The virtual creations embody Regan’s ethos for innovation and pushing creative boundaries at the point of contact with her audience, who can don the garments in their own internet spaces by scanning a barcode on the Dreamworld can and entering the digital Coca-Cola Hub.

Head below to see Mia’s ingenious creations for yourself, right now…

COCA COLA × MIA REGAN

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