Merging the worlds of sports and time, Hublot maintains its notoriety as the first and leading fine watchmaking brand in football by revealing the latest addition to its lineage: the Big Bang e FIFA World Cup Qatar 2022TM. Sporting a new “timeline” function, the watch takes dans of the world’s largest football tournament straight into the centre of the action — before the players have even entered the pitch.

For the fourth edition of its reign as the official timekeeper of the FIFA world cup, Hublot will be timing all 64 games of the Qatar matches, right up until the final in the Lusail Stadium in Doha on December 18th. With one billion spectators all eagerly awaiting the results, each referee will be ready to call the shots, each with the Big Bang e FIFA World Cup Qatar 2022TM at their wrist.

“We’ve waited four years – the FIFA World Cup Qatar 2022TM is coming! Hublot has always been ‘unique, first, different’, becoming the first Fine Watchmaking brand in football in 2006. Today, Hublot is the first name in football timekeeping. For this year’s tournament, we wanted to do something that expresses our belief in a free, diverse and unified world in a new and memorable way,” says Hublot CEO, Ricardo Guadalupe.

On his mission to submerse within the world of football an FIFA, he continues, Football is the world’s game and has a unique power to carry a message of hope to every corner of the Earth, connecting us and showcasing everything that brings us together. Passion, fairness, family. We’re so proud to be working with Mira Mikati and our Hublot Ambassadors and Friends of the Brand to tell this story. We’re also thrilled to be the Official Timekeeper of the FIFA World CupTM for a fourth time, going back to the South Africa tournament of 2010. We are so excited for this year’s festival of football to begin and wish every participating team the very best of luck. Hublot Loves Football!”

Emblazoned by the World Cup emblem, the watch boasts a synergy between athleisure and style, with a vibrant berry shade creating a stark contrast against a gun metal grey casing. Offering flexibility and comfort, the watch perfectly emulates the fluidity and freedom of imagination inhabited by Hublot itself. Universally appealing and addictively playful, the BIG BANG E FIFA WORLD CUP QATAR 2022TM ensures a grand entrance — in a manner that is fashionable and above all, timely.

For more information, head to hublot.com now…