Wonderland.

LOUIS XIII

The French cognac house invites spontaneity and adventure with its smallest ultra-premium new format.

Whether it be a glass shared between friends on a quiet evening, a toast for a special occasion or a liquor divided amongst guests at a party: at the helm of every juncture lies something to be commonly enjoyed — inciting pleasure whilst also revelling in a joint experience of luxury. For the French cognac house Louis XIII, they believe this should be taken one step further. Building a legacy since its inception in 1874, the house has innovated the industry with their unwavering ethos that a product and its people must exist in total understanding, harmony and equilibrium. For their latest venture, the cognac house takes the opportunity of pleasure one step further, distilling their pristine Louis XIII blend in its smallest format yet. No glasses to hand? Forget about them, as THE DROP is made to be drunk directly through the bottle.

Effortlessly demonstrating their constantly evolving modernity, Louis XIII relies on the boldness of choice and an openness to new ideas with THE DROP. With an attitude that true luxury is an immaterial concept, THE DROP champions spontaneity, bottled in an array of colours inspired by the qualities that allow for true spontaneous living: Loud, Glow, Bold, Smooth and Bright.

Marking itself as an icon for a new generation who priorities on-the-move living, THE DROP is to be considered a means of personal expression for those who exercise nomadism: the digital natives, pioneers and life-fulfillers, who seize moments of life as they happen, claiming them as their own. Distributed in miniature bottles (measured at 1cl) that fasten onto bags, over the shoulder or through a belt loop, THE DROP ensures you are never far from a sip of luxury, no matter your destination, opening even more opportunities for adventure than the cognac’s miniature predecessor of 5cl. Reinventing the codes of luxury in this way, the cognac house spins our perceptions of living on its head — once again bridging the gap between people and product, liquid and life.

For more information, head to uk.louisxiii-cognac.com now…

LOUIS XIII

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