From the Upside Down to the cover of Wonderland and now, the luxury fashion house of Dior, one thing is for sure: this is Joseph Quinn’s year. Becoming the first global ambassador for Dior’s latest addition to its La Collection Privée lineage, the London-born actor exudes the bottled essence of the timeless Gris Dior fragrance. At once playful and elegant, Gris Dior is both an ode to the history of Dior Couture whilst inhabiting a modern approach to fragrance — becoming an olfactory expression of Dior gray, the colour beloved by Christian Dior himself, as seen on the couturier’s family home in Granville, Normandy, and the shopfront on Avenue Montaigne.

“It’s such an honour to be partnering with Dior,” Quinn tells us. “I never thought that I would have anything to do with the fashion world, so the fact that they thought of me for this is very flattering indeed. I’m still getting my head around it! The Gris Dior scent smells amazing, unlike anything else and instantly recognisable. I like that it’s been created with a gender fluid approach too.”

With his classic style and adventurous persona, Quinn acts as the ultimate encapsulation of the chypre accord of this leading composition. As much as the actor is an unfiltered representation of himself, so is the fragrance — omitting unnecessary aromas to create a refined blend of citrus top notes and floral accords, leaving behind a trail that is strong, compelling and unmistakable.

To shop Gris Dior now, head to Dior.com…