Wonderland.

NOTHING

The burgeoning tech brand’s upcoming audio product is showcased in an Instagram video from Errolson Hugh.

For years now, smartphone tech has felt unnaturally stagnant. As our devices and their accessories become an ever vital pillar of our daily lives, our shopping tendencies when it’s time for an upgrade, see us unduly tied to the status quo. “We started Nothing to bring excitement back into tech,” the London-based digital brand said on Instagram earlier this year, and as they launch audio product Ear (stick) and Phone (1) it’s undeniable their raison d’être is being realised.

Launching later this year, Ear (stick) is the brand’s reimagining of the wireless earphones we’ve come to know in recent years. Showcased amid the enigmatic futurism of Acronym designer Errolson Hugh’s promotional video, the feather-light product boasts a sublime ergonomic design moulded to users’ ears. Such slickness is not limited to the product itself, however, with the accompanying charging case, a cylindrical silhouette mirroring the elegance of cosmetics product design, crafted to slide effortlessly into pockets.

Guests at Chet Lo’s debut NEWgen solo show at Old Selfridges Hotel were privy to a surprise look at Ear (stick), with the brand’s recently launched Phone (1) also showcased on the catwalk in specially made, limited-edition bags.

With eyes at the vanguard of technology and fashion bearing witness to this product of tomorrow, get your first proper glance at the Ear (stick) below…

View this post on Instagram

A post shared by Errolson Hugh (@erlsn.acr)

NOTHING

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