Wonderland.

PREMIERE: JAMIE COOKE – “NEVER LET ME GO”

The British singer-songwriter unveils the music video for his brand new single.

jamie cooke
jamie cooke

“‘Never Let Me Go’ portrays a theme of ‘loves me.. loves me not’, I wanted to show both sides of questioning a relationship,” says Jamie Cooke as he plucks at petals in the visual for his brand new single. Sparkling with the innocence and naivety of early love, Cooke submits himself to his soul-soaked soundscape, angelically recalling the vulnerability he is grappling with to finally find his forever person. Lightly dusted with jazz-infused instrumentals and finished with ear-worming synths, “Never Let Me Go” travels through the body like honey, leaving listeners pulsing with the warmth and excitement necessary to charge into a new season completely rejuvenated.

Offering his take on “Never Let Me Go”, the British singer-songwriter explains, ”The track is a soulful, pop/r&b groove with some jazz flicks in it. I wanted to experiment with harmonies in this track to keep that R&B element and push myself to get them really slick, which I love about the song. I wanted to unveil some details about my personal life when writing this song so I could get out some feelings towards my relationship in hope it could connect with people. I haven’t been so honest in a song before which felt relieving and light and something I continue to use in my songwriting. I wanted to keep it fun as I love to make sure my music is bright and something you’d want to listen to in the sun or on the beach, so it’s like an emotional song with an upbeat groove.”

Marking his first release in almost a year, “Never Let Me Go” offers a welcomed taste of Cooke’s upcoming new project — aiming to keep the spark of summer flings alive well into the Autumn/Winter seasons. To stream the music video now, head below…

PREMIERE: JAMIE COOKE – “NEVER LET ME GO”

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