Despite being a mega-hit for Swedish House Mafia in 2011, “Save The World” isn’t necessarily synonymous with doing what it literally says on the tin. However, that’s all about to change, as activist, environmentalist, businessman and musician Jarvis Smith reimagines the track, tailoring it to today’s evermore urgent climate emergency, currently under the spotlight at Climate Week NYC.
With every stream of “Save The World”, money is raised for the parts of the world at particular risk of the havoc wreaked by climate change. Smith and featured EDM singer, Rita Morar, are donating all proceeds to Fridays for Future MAPA (Most Affected People and Areas). The coalition of youth activists aims to support the intersectional groups and territories disproportionately harmed by the crisis, including women, indigenous communities, racial minorities, LGBTQ+ people, youth, elderly and poorer people in the global south.
“It’s disgusting that our young activists haven’t been given a voice at the most serious time in human history”, Jarvis says of the release. “We are all now responsible for turning things around before it’s too late. We only have two critical years left to peak and reduce our carbon emissions; since world leaders are not acting on our behalf, we have to take back control!”
As well as climate-saving intent, Smith has flexed his musical muscles already on the eponymous debut record from his band The Pheonix Rose, which similarly calls for global togetherness and understanding.
Head below to hear the sterling effort “Save The World”, for a very important cause, and head to climateweeknyc.org and jarvissmith.com to discover more…