“You should be so lucky to get my comapany,” teases Chel in her punchy and empowering new single, “Company”. The soundtrack of her latest music video, Chel is captured in the form of a statue – something to be admired yet lacking any agency – while delivering cut-throat lyrics on the power imbalance often present within relationships. Asserting her self-procured dominancy, she lures in her admirers, plunging them under her intoxicating spell with her sugared vocals and pop-laced melody.

Noted as an outspoken advocate for body positivity, Chel puts herself on full display whilst retaining her worth and power — a powerful message to deliver to her millions of fans across her social media. Eradicating any archaic notions that birthed by the male gaze, Chel switches up sociopolitical narratives in just a few bars, reminding onlookers that they are her “audience” — but she is the show.

To watch the music video for “Company” now, head below…