The K-Pop quintet are the newest global ambassadors of the Singaporean fashion house.

If ITZY weren’t busy enough following the July release of their third album Checkmate, they’re now adding trend-setting to their schedule, as the new faces of luxury fashion label, CHARLES & KEITH.

Their first assignment, donning the brand’s Fall 2022 campaign, in particular, AW’s essential purchase, the Lula patent bag. Glossy, fun, assertive, and engaging, the footwear, handbags and accessories of Charles & Keith are a natural pairing for some of K-Pop’s best-dressed stars.

“It’s an honour to be introduced as the new global brand ambassadors of CHARLES & KEITH!” ITZY said. “We’re so excited for this new relationship as we’ll be able to show our unique chemistry, and many new sides of ITZY with the brand.”

To discover more, head to CHARLESKEITH.COM