push baby had no limit on word count with new track title “Every Time I Think About You Baby, I Hate It, You Blow My Mind,” but sometimes it do just be like that, and those extra words are needed. Especially when you’ve caught feelings, and you’re trying to get it off your chest.

It’s the duo’s 4th single, or as they accurately call it, “hyperbolic bop” of the year, and this one is oozing in 90s boy band kitsch, with a delightfully choreographed video utilising as broad a colour palette as such a buoyant tune deserves.

The duo, former members of chart-topping Rixton, now releasing on their own label Wow, Big Legend, have been using the push baby name since 2019, with an album last year already under their belt. Whatever’s next for push baby, we can guarantee it will be colourful.

Head below to soak up “Every Time I Think About You Baby, I Hate It, You Blow My Mind” in all its resplendence…