As any musician will tell you, a track can only ever be as good as the quality of its sound — something that the renowned premium audio brand Bowers & Wilkins keeps at the helm of their product-making process. Collaborating with the iconic British band Wolf Alice, the brand launches its new campaign: Hear True. Celebrating the arrival of its new active noise cancelling wireless headphones, the Px7 S2 allows listeners to hear their favourite music like never before — creating a transportive experience that feels akin to hearing songs sang live from the recording studio.
Speaking of their involvement in the campaign, Wolf Alice’s bass guitarist, Theo Ellis, said, “When listening to a record, you like to think that the artist has really had a hand in every aspect of that process. You want to hear what they were trying to convey in terms of the idea, and how close to that you can possibly get. It’s important to us that the things we would have spent a lot of time on in the studio, the subtleties and nuances, are as clear as possible and is the truest representation of your idea.”