Yes, Fendi is synonymous with a rich chocolate and mustard colour palette and the forever-iconic double F monogram, but one of its foundational pillars is rooted firmly in Rome. And while the rich culture and divine art of the city are muses that have inspired countless collections from the house, Artistic Director Kim Jones is looking to catapult the Italian hub into a global context this season, and the Fendi Couture AW22 collection is proof of this.
Couture is made attainable this season as the Fendi ateliers design with the modern woman in mind, resulting in a soft and subtle collection. With borders transcended here, Japan’s fashion-centric culture is celebrated as Jones looked to Kyoto for eighteenth-century kimono fabric and intricate hand-painting techniques, something that was built upon as he sourced fluid silk panels from the cultural capital. Then journeying to France, the collection took inspiration from the concept of Japonisme, linking the two established destinations indefinitely. And, while Fendi may have travelled this couture season, its head and heart remain in Rome as the codes of the house present themselves in elegant, floor-sweeping gowns and fluid suits throughout.